1. Who we are and what this covers
This Privacy Policy describes how Rocha-Rodrigez, Inc., doing business as El Cerrito Mexican Bar & Grill (Hillsdale), handles personal information in connection with the Hillsdale restaurant and its website. The Hillsdale location is at 252 W Carleton Rd, Hillsdale, MI 49242. You can call us at (517) 437-7919.
This policy covers only the Hillsdale location and its website. Other El Cerrito locations are operated by separate businesses and have their own policies. It applies when you visit this website, contact us, ask about catering or an event, join a communication program, or otherwise interact with the Hillsdale location. It does not describe the privacy practices of third-party websites you may visit through links from our site.
2. Information we collect
The information we collect depends on how you interact with us. You may choose what to provide, except for details reasonably needed to respond to a request you make.
Information you give us may include your name, email address, phone number, the contents of your message, and event details such as event type, date, and guest count. You may also tell us your preferred language and whether you consent to email communications. If you choose to join the Birthday Club, you may optionally provide your date of birth or birthday. Please avoid sending sensitive personal information that is not needed for your request.
When you use the website, we may automatically collect limited technical and usage information, including device and browser type, pages viewed, and the page or campaign that brought you to the site. We may identify the source and campaign through UTM source and campaign tags. Standard website analytics and cookies may be used to understand site activity and help the site function.
Reviews and public posts you choose to make on third-party websites or social media are public according to those services' settings. We do not control those services or the information you choose to publish there. Their own policies and settings govern that activity.
3. How we use information
We use information for the purposes described here and for purposes reasonably related to your interaction with our Hillsdale location. In particular, we may use it to:
- Reply to catering requests, questions, and other messages you send us.
- Discuss and plan events using the details you choose to share, such as event type, date, and guest count.
- Send email updates and a birthday note only if you have agreed to receive them.
- Send a review request about your visit.
- Understand which of our channels bring guests to the Hillsdale location and website.
- Maintain and protect the website, identify misuse, and comply with applicable legal obligations.
We use information in a way that is consistent with your choices. We do not use your contact details to send promotional email or promotional texts unless you have provided the required consent described below.
4. Email
You choose whether to receive email updates. We send promotional email only to people who have agreed to receive it. A birthday note is sent only if you have agreed to the relevant email communications and provided a birthday or date of birth for that purpose. We do not treat a request for catering or an event as consent to promotional email.
You can unsubscribe at any time by using the unsubscribe link included in every promotional email or by contacting us using the phone or mailing address in this policy. Unsubscribing from promotional email does not prevent us from sending a message necessary to respond to a request you made, where appropriate.
5. Text messaging (SMS) program
We send text messages only to people who give us express consent to receive text messages. Consent to receive texts is never a condition of buying anything or of making a catering request. Your consent applies to the texting program you chose and is not a requirement to contact us by other means.
Depending on your request and the choices you made, messages may include replies to your inquiries, catering and event updates, and review requests about your visit. Promotional texts are sent only if you separately and clearly agree to receive promotional text messages. We do not treat consent to receive service-related replies or event updates as consent to promotional texts.
Message frequency varies, up to 4 messages a month. Message and data rates may apply. Reply STOP to opt out at any time and HELP for help. You can also call (517) 437-7919 for assistance.
We do not sell or rent your phone number.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.
If you opt out, we will stop sending text messages covered by that opt-out. Your opt-out does not affect other ways you may choose to contact us. If you later choose to join a text program again, we will rely on the new consent you provide.
6. Who we share information with
We do not sell personal information. We may disclose information in limited circumstances to support the purposes described in this policy:
- Service providers that help us operate our website, email, messaging, and customer-management tools. They are bound to use information only on our behalf and for the services they provide to us.
- Professionals or public authorities when disclosure is required by law, legal process, or a valid request, or when needed to protect rights and comply with legal obligations.
- A successor or other party involved in a business transfer, such as a merger, reorganization, or sale of all or part of the business, subject to applicable law.
We do not share mobile information, text-message opt-in data, or consent with third parties for their marketing or promotional purposes. The specific protections for text messaging information are stated in the SMS section above.
7. How long we keep information
We keep personal information only as long as needed for the purposes described in this policy, including responding to you, managing communications you chose to receive, maintaining appropriate business records, and meeting legal obligations. The time needed can depend on the type of information and the reason it was collected.
When information is no longer needed for those purposes or legal obligations, we delete it or anonymise it so it no longer identifies you, where reasonably practicable. Some records may remain for a period where required by law or needed to establish, exercise, or defend legal rights.
8. Your choices and rights
You may ask us to provide access to personal information we hold about you, correct information that is inaccurate, or delete information, subject to applicable legal requirements and legitimate recordkeeping needs. You may also unsubscribe from email as described above and opt out of text messages by replying STOP. These communication choices are separate: you can ask us to stop one type of message without stopping another.
To make a request or ask a question about your information, call (517) 437-7919 or write to Rocha-Rodrigez, Inc., d/b/a El Cerrito Mexican Bar & Grill, 252 W Carleton Rd, Hillsdale, MI 49242. If an email address is provided in this policy, you may also contact us there. We may need to confirm enough information to understand and appropriately handle your request. We respond within a reasonable time. We do not discriminate against you for exercising a privacy choice or right.
9. Cookies and analytics
Cookies are small files or similar technologies stored by your browser. We and our service providers may use standard website cookies and analytics to help the site work, remember basic choices, understand which pages are visited, and see which page or campaign brought visitors to us, including through UTM source and campaign tags. These tools help us understand overall site activity; they are not a promise that every visit or device will be identified.
You can use your browser settings to view, block, or delete cookies and to limit certain tracking technologies. If you block cookies, some site features may not work as intended. Browser controls are managed by your browser provider, and your choices may need to be set separately on each device or browser.
10. Children
This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the website. If you believe a child under 13 has provided us personal information, please contact us by phone or mail using the details below so we can review the matter and take appropriate steps.
11. Security
We use reasonable safeguards designed to protect personal information against loss, misuse, and unauthorised access or disclosure. Information may be handled by service providers supporting the website and communications, as described in this policy. No website, transmission, or storage system is perfectly secure, so we cannot guarantee absolute security. Please use care when sending information online and contact us if you have a concern about information you shared with us.
12. Changes to this policy
We may revise this policy from time to time. When we do, the date at the top of the page will change. If we make material changes, we will note them on this page. The updated policy applies from the date stated at the top, subject to applicable law. We encourage you to review this page periodically so you can see how the policy applies to your interactions with the Hillsdale location.
13. Contact us
For questions, privacy requests, or concerns about this policy, contact the business responsible for the Hillsdale location:
Rocha-Rodrigez, Inc., d/b/a El Cerrito Mexican Bar & Grill
252 W Carleton Rd, Hillsdale, MI 49242
(517) 437-7919
This policy is written to explain our practices in plain language. If any provision is limited by applicable law, the remaining provisions continue to apply to the extent permitted.